Engage People by Keeping It Simple

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Easy Evolution

Explore the appeal of simplicity and its persuasive power in communication. Discover why people crave concise language and how it influences thoughts and actions.

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Discover how simplicity in language processing eases cognitive load and boosts processing fluency, captivating readers with concise sentences and clean syntax.

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Simple Energy

Simplicity in processing fluency helps overcome cognitive limits by maximizing working memory capacity and chunking information effectively, as shown by psychological research.

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Complexity can overwhelm and undermine comprehension. By providing a simple explanation, you enhance understanding and maintain credibility, as people tend to favor simplicity over complexity.

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Simple Advice

Ensure smooth comprehension: Keep sentences flowing effortlessly in readers' minds. Three top tips for achieving this are outlined.

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Break it down

Simplify for better understanding: Break down complex thoughts and sentences. People crave simple models to grasp a complex reality. Learn how to construct simple and compelling models that resonate with readers.

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Cut caveats

Avoid excessive caveats. Be confident in your message. Remember the wisdom of Warren Buffett and Duke Ellington: Keep it simple, without hedging or exceptions.

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Delete residue

Refine your drafts, eliminate unnecessary residue. Trim the excess and focus on accurate expression. Remove "throat clearing" and detritus from earlier versions.

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Trying to change their partner

Write concisely. Add value by subtracting excess. Take inspiration from Picasso, Hemingway, and King. Limit word count for reader's preference.

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Simple language boosts confidence in taking action. Study showed people reading easy-to-read instructions scored higher on self-efficacy.

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